Telecommunications - Management Major (B.S.C.)

Print Degree Planner (opens a new window) |

Major code BC5312

This area of study is designed for those who aspire to work in mid- to upper-level leadership positions in the media industries. Courses are organized to provide an integrated understanding of the management, marketing, sales, creative, and regulatory processes in media. Students must complete the TCOM Foundation, 28 hours of coursework within the Media Management sequence, 8 hours of either Audio, Video, and/or Digital Media, and 8 hours of Media Studies.

Media Management Core:

TCOM 360 - Electronic Media Management Credit Hours: 4
TCOM 459 - Audience Research Credit Hours: 4
TCOM 461 - Electronic Media Financial Management Credit Hours: 4

Media Management Electives:

5 courses at 300- to 400-level:

TCOM 355 - Broadcast and Cable Programming Credit Hours: 4
TCOM 360 - Electronic Media Management Credit Hours: 4
TCOM 367 - World Broadcasting Credit Hours: 4
TCOM 453 - Telecommunications Law and Regulations Credit Hours: 4
TCOM 461 - Electronic Media Financial Management Credit Hours: 4
TCOM 462 - Broadcast and Cable Sales Credit Hours: 4

Plus:

Corollary courses outside the school that support program goals that will include:

ACCT 101 - Financial Accounting Credit Hours: 4
ECON 103 - Principles of Microeconomics Credit Hours: 4
ECON 104 - Principles of Macroeconomics Credit Hours: 4
plus
MGT 202 - Management Credit Hours: 4
or
MKT 202 - Marketing Principles Credit Hours: 4

and

20 hours at the 300- to 400-level in business and/or organizational communication. Credit: 32