Minor Code OR6127

College of Business
Copeland Hall 609
Athens, OH 45701
Phone: 740.593.2030
www.cob.ohio.edu 

Chris Moberg, contact person

Program Overview

The marketing minor will allow students with complementary skills and interests to gain specific knowledge and experience leading to a more rounded education and increased employability. The program will provide students with the foundation they need in the discipline with three required courses:Marketing Principles, Consumer Behavior, and Personal Selling. Students will also be able to pursue a specialization or interest by selecting two electives. The minor totals 15 hours, and at least 12 hours will be at the 3000/4000 level. One additional requisite may be required (QBA 2010 ) for some students if they decide to pursue the Marketing Research elective (MKT 3790 ). Interest in a marketing minor has consistently been expressed by faculty and students in degree programs across campus, including most schools in the Scripps College of Communication . The marketing minor will help students as they pursue careers within their chosen discipline or positions outside their discipline in sales, marketing research, retailing, integrated marketing communications, logistics, services marketing, and a variety of management training programs.

Admissions Information

Freshman/First-Year Admission

No requirements beyond University admission requirements.

Change of Major/Minor/Certificate Policy

No selective or limited admission requirements.

External Transfer Admission

No requirements beyond University admission requirements.

Opportunities Upon Graduation

The marketing minor will help students as they pursue careers within their chosen disciplines or positions outside their disciplines in sales, marketing research, retailing, integrated marketing communications, logistics, services marketing, and a variety of management training programs.

Requirements