| |
Dec 21, 2024
|
|
|
|
|
BMT 240 - Concepts of Audience Analysis
Development of knowledge of behavior content of marketing in consumer fields. Examination of applicable theory and research findings and concepts provided by psychology, sociology, anthropology, and marketing. Stress on conceptual models of buyer behavior based on sources of influence.
Prerequisites: NOT OPEN TO BUS ADMIN MAJORS
Credit Hours: 3
Repeat/Retake Information: May be retaken an unlimited number of times, but only last course taken counts.
Add to Portfolio (opens a new window)
|
|
