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Jan 15, 2025
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COMS 310 - Information Diffusion
This course provides an understanding of information diffusion theory, which seeks to explain the process through which new ideas (innovations) spread over time via communication channels among the members of a social system. It especially emphasizes the relevance, practicality, and usefulness of diffusion theory in interpersonal, group, organizational, and mass communication settings, with an emphasis in areas of public education, health, and policy. The course focuses on factors that speed or hinder innovations and the critical points of interface between information dissemination systems and end users.
Prerequisites: SOPH OR JR OR SR
Credit Hours: 4
Repeat/Retake Information: May be retaken one time excluding withdrawals, but only last course taken counts.
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