MKT 3020 - Consumer Marketing

Provides a broad understanding of marketing princples particularly as they relate to marketing to consumers. Students will learn how to adapt the marketing mix to effectively reach consumers. Consumer research and environmental factors will also be addressed.

Requisites: Jr only
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Eligible grades: A-F,WP,WF,FN,FS,AU,I

Ohio University

Ohio University

MKT 3020 - Consumer Marketing