Dec 22, 2025  
OHIO University Undergraduate Catalog 2014-15 
    
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OHIO University Undergraduate Catalog 2014-15 [Archived Catalog]

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MKT 4250 - Business to Business Marketing

Introduces the field of business-to-business (B2B) marketing. Answers the questions: What is business marketing? In what markets does it occur? Topics include: Organizational buyer behavior, methods of assessing business market opportunities, and business marketing strategies.

Requisites: MKT 2020 or 2400
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Eligible grades: A-F,WP,WF,FN,FS,AU,I


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