Jan 13, 2025  
OHIO University Undergraduate Catalog 2014-15 
    
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OHIO University Undergraduate Catalog 2014-15 [Archived Catalog]

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MKT 4500 - Management of Promotion

Integrates communication theory, concepts and research with in-depth treatment of the following elements of the promotional mix: advertising, sales promotions, public relations, and point-of-purchase communications.

Requisites: MKT 2020 or 2400
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Eligible grades: A-F,WP,WF,FN,FS,AU,I


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