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Dec 22, 2025
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MKT 4630 - Marketing Strategy
Capstone course focuses on the integration of marketing knowledge accumulated as a marketing major. Includes situation analysis and development of strategic marketing plans. Consideration is given to the complex dynamic environment in which all marketing activities take place.
Requisites: 15 Hours in MKT
Credit Hours: 3
General Education Code: T3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Eligible grades: A-F,WP,WF,FN,FS,AU,I
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