May 03, 2024  
OHIO University Undergraduate Catalog 2014-15 
    
OHIO University Undergraduate Catalog 2014-15 [Archived Catalog]

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RFPD 4230 - Retail Merchandising- Promotional Strategy


Provides overview to understanding the social psychological communication governing the design and organization of both producer and consumer buying and selling space. Emphasis on critical analysis and practical application of the way in which goods, services, and ideas can be promoted within the retail merchandising and fashion product development industry.

Requisites: JOUR 270 or 2500 and RFPD 1500 and (C or better in RFPD 2010) and (Jr or Sr)
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Eligible grades: A-F,WP,WF,FN,FS,AU,I



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