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Dec 26, 2024
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COMS 8450 - Health Communication Campaigns
This course explores the theory and practice of communication campaigns that attempt to influence awareness, knowledge, attitudes, beliefs, and behaviors related to health. Students examine theories and research that inform the development, implementation, and evaluation of campaigns with an emphasis on practical implications. The course also focuses on values and ethical dilemmas in the design and conduct of campaigns.
Requisites:
Credit Hours: 4
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 4.0 seminar
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Evaluate theoretical, methodological, and practical implications of scholarly work in health campaigns.
- Articulate and evaluate the ethical choices made in a campaign.
- Defend choices about campaign goals, design, and evaluation.
- Assess the potential of health campaigns to shape and guide health-related outcomes.
- Articulate connections between course materials and scholarly interests.
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