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Dec 14, 2025
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MGT 5002 - Researching the Business Environment
Managers need to be able to scan and understand the external environment in order to engage in the important planning and decision making tasks they face. In this course, students learn tools and techniques used by managers for understanding & analyzing the business environment, resources for environmental scanning and competitive analysis; how to identify and evaluate trends for the purposes of problem diagnosis & opportunity recognition; approaches to strategic prioritization; and sources of competitive advantage.
Requisites:
Credit Hours: 3
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to apply environmental scanning techiques to describe an industry
- Students will be able to research a firm’s competitive environment
- Students will be able to identify key trends in an industry and its environment and the opportunities and threats they create
- Students will be able to prioritize alternatives based on alignment of firm strengths
- Students will be able to identify sources of competitive advantage
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