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Dec 15, 2025
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MGT 5071 - Ideation, Concept Development and Business Models
In this class students learn how to use common tools and techniques to generate, validate and assess new venture ideas. The class is principally practical focusing on ideation efforts and engages students in a process of screening, validating and building new business concepts. Students in this class learn how to use the business model canvas and other lean launch techniques to validate their business models. Critical skills, such as, pitching and selling concepts are acquired.
Requisites:
Credit Hours: 3
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Students will be able to apply ideation techniques and use them to generate new venture ideas
- Students will be able to generate a large number of new venture concepts for assessment
- Students will be able to develop and use screening techniques to validate new venture ideas
- Students will be able to apply the business model canvas to develop business models
- Students will be able to apply lean launch approaches to new venture development
- Students will be able to demonstrate key skills in selling ideas through pitching and presentations
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