May 13, 2024  
OHIO University Graduate Catalog 2019-20 
    
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OHIO University Graduate Catalog 2019-20 [Archived Catalog]

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SASM 6475 - Applied Sports Fundraising and Development in ICA

This course applies the principles and practices of sport business revenue strategies as it relates directly to the intercollegiate athletics (ICA) fundraising and development aspect of revenue generation. Student teams work with a live client project to identify alternative scenarios for solutions/opportunities and provide conceptual justification for recommendations using relevant sport business revenue strategies. Alternatively, student teams outline the key issues and/or opportunities of a case study. This student-led project is action-based.

Requisites: Admission to COB graduate or certificate program.
Credit Hours: 2
Repeat/Retake Information: May not be retaken.
Lecture/Lab Hours: 2.0 seminar
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Students will be able to apply the principles and practices of sport business revenue strategies as it relates directly to intercollegiate athletics (ICA) fundraising and development aspect of revenue generation.
  • Students will be able to identify client-specific needs in intercollegiate athletics (ICA) fundraising and development.
  • Students will be able to develop a project scope based on client-specific needs in intercollegiate athletics (ICA) fundraising and development.
  • Students will be able to recommend solutions and opportunities for client-specific needs in intercollegiate athletics (ICA) fundraising and development in appropriate written deliverables.
  • Students will be able to present solutions and opportunities for client-specific needs in intercollegiate athletics (ICA) fundraising and development.


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