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May 06, 2024
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COMS 2020 - Communication and Persuasion
Process of communication and attitude change, survey of general theories and typical research, and analysis of contemporary persuasion problems.
Requisites: Soph or Jr or Sr
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Gaining a working knowledge of persuasion–theories, mechanisms, and practices–in micro- (interpersonal), meso- (group), and macro- (media) level contexts.
- Recognizing persuasion efforts in our environment and applying persuasion theory to understand how they work.
- Utilizing knowledge of persuasion to create a persuasive message.
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