Jun 25, 2024  
OHIO University Undergraduate Catalog 2022-23 
    
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OHIO University Undergraduate Catalog 2022-23 [Archived Catalog]

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MKT 4780 - Sales Strategy & Technology

Explores the strategy and science of selling. Students learn how to analyze their customers’ needs, how to develop their selling opportunities, what customers want today from professional salespeople and how to use sales technology.

Requisites: MKT 3580
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Students will be able to implement an effective social selling strategy using social media, technology and networking tools.
  • Students will be able to apply a technology-oriented approach to sales by leveraging the use of CRM tools.
  • Students will be able to develop and deliver a web-based sales presentation.
  • Students will be able to identify and interpret criteria for managing boundary spanner effectiveness and sales territory assignment.
  • Students will be able to recognize global and cultural challenges in sales.


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