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Dec 11, 2024
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BMT 1400 - Concepts of Marketing
Introduction to problems of manufacturers, wholesalers, and retailers as they relate to modern marketing, market, and product.
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Students will understand how the marketing mix of Product, Promotion, Place, and Price impact marketing success.
- Students will understand the influences of fundamental marketing environment areas including market research, consumer behavior, marketing strategy on the marketing process.
- students will gain exposure to how environmental areas and marketing mix factors are integrated to plan and implement marketing strategies.
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