BMT 2350 - Basic Retailing Service Marketing and Management

Review of fundamental service marketing and management strategies and activities.

Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:

Students will be exposed to service system improvement strategies.
Students will become familiar with service system analysis tools used in assessment and improvement activities.
Students will understand the fundamental systems used for customer satisfaction for service providers.

Ohio University

Ohio University

BMT 2350 - Basic Retailing Service Marketing and Management