Apr 24, 2024  
OHIO University Undergraduate Catalog 2022-23 
    
OHIO University Undergraduate Catalog 2022-23 [Archived Catalog]

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EM 2011 - Electronic Media as Business


Overview of business practices and techniques in the electronic media.

Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Understand the companies with media holdings.
  • Evaluation of Electronic Media industry results.
  • Knowledge of the concept of professionalism.
  • Understand marketing and promotional strategies employed in the Electronic Media industry.
  • Understand the business and creative aspects of the Electronic Media business.



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