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May 14, 2024
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EM 2570 - Advertising in the Broadcast and Cable Media
Introduction to principles and practices of advertising and selling of time in electronic media situations. Format includes substantial instruction and interaction with individuals employed in station sales departments, and preparation of materials for sales strategies and campaigns.
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Analysis of advantages and disadvantages of the various media.
- Understand the role of both electronic and print media in marketing, advertising and sales.
- Understand the terminology of marketing, advertising and sales.
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