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Mar 10, 2025
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EQU 2034 - Equine Marketing
Introduces the principles and theories of modern marketing for the commercial equine business, as well as effective marketing tools for reaching target markets. The course focuses on developing an effective marketing plan with an emphasis on sound marketing practices.
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - The student will compare local, regional, national, and international markets.
- The student will apply fundamental marketing theories and principles.
- The student will create an image for product branding.
- The student will develop a marketing plan.
- The student will identify target areas for marketing.
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