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Dec 09, 2024
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CAS 4413 - The Art of Craft Brewing: The Athens Case Study
In this course, students learn how the craft brewery movement in Athens, Ohio, demonstrates a return to fermentation – one of humanity’s earliest technologies – and how liquid bread can become a catalyst for community economic development. Students learn the basics of starting a brewery and a tap-room by reference to the rich craft brewing scene in Athens, and how the elemental aspects of place, local traditions, fruit and indigenous yeasts, are expressed in Athens beer-making.
Requisites: Jr or Sr
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 seminar
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Students will be able to calculate the production costs of a new beer recipe
- Students will be able to rough draft effective labeling and packaging
- Students will be able to outline an effective publicity campaign
- Students will be able to promote their product through use of social media
- Students will be able to collaborate with team members to launch a new product
- Students will be able to design and set up a tap room and brewing facility
- Students will be able to recognize potential local and regional ingredients
- Students will be able to outline a sustainability plan for a craft brewery
- Students will be able to communicate labeling and packaging needs to a commercial artist and monitor the design process
- Students will be able to discuss how engagement with local organizations can help to integrate local and regional ingredients in the development of new products
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