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May 08, 2024
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EM 1020 - Writing For Media
This is an introduction to basic principles of scriptwriting for electronic media distribution. The content focuses on methods and techniques of preparing and writing media copy for various electronic media applications.
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Students will be able to identify the terminology used in media writing and short-form copywriting.
- Students will be able to demonstrate the use of persuasion techniques into the writing of commercials.
- Students will be able to use language and grammar to effectively communicate a message to a targeted audience.
- Students will be able to develop the ability to write for the “ear” so that messages are clearly understood.
- Students will be able to demonstrate the ability to write for different media applications, including audio, video and multimedia.
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