Degree Title:  Master of Sport Administration

Program Name and Numbers: Sports Administration – MS8112

Department/Unit: Departmet of Sports Administration

Delivery Mode:  Athens campus

Terms of Entry: Fall

Program Mission:  The mission of the MSA program is to provide a cutting edge sports administration education to students interested in pursuing careers in the sports and entertainment industry.

Program Learning Objectives: At the conclusion of this program, students will be able to:

• Apply effective leadership and critical decision-making skills to successfully manage issues and challenges facing sport managers.
• Recognize and address moral and ethical challenges within the sport industry.
• Demonstrate effective sales and presentation skills.
• Demonstrate a variety of research methods to address managerial issues in the sport industry.
• Discuss the legal implications and risk management needs as applied to the sport industry.
• Demonstrate the ability to use sport management theory as a base for professional practice.
• Strategically plan for sport facility and event management.
• Demonstrate the skills necessary to effectively manage sport within a diverse, global society.

Program Overview:  The MSA program is on the cutting edge of the sports industry.  The curriculum facilitates the connection of classroom knowledge to professional experiences and provides students the opportunity to apply these skills through hands on projects.

The MSA program provides a great range of learning options specialize the degree.  The required courses provide a strong foundation in sports administration, while providing the students with opportunities to enhance the degree with electives offerings.  Through practicum, independent study and special problems courses, students have the opportunity to partner with industry experts to solve real-world sport industry problems.

Graduation Requirements:  The program curriculum is a 36 credit hour program. 

Required Courses

• BUSL 5650     Law of Sports
• SASM 5000    Diversity in Sports
• SASM 6100    Leadership in Sports Administration
• SASM 6480    Management of Public Assembly Facilities
• SASM 6501    Integrated Media
• SASM 6580    Revenue Generation
• SASM 6800    Research Methods in Sport Administration
• SASM 6900    Seminar I Sports Business Introduction
• SASM 6900    Seminar II Entrepreneurship in Sports
• SASM 6900    Seminar III Career Development
• SASM 6990    Capstone Seminar

Students will round out their program with elective courses.  Below is a sample of elective courses:

• SASM 6110Sports Business Foundations
• SASM 6550  Consumer Behavior
• SASM 6910  Internship
• SASM 6900Special Topics (including Collegiate Sports Seminar & Professional Sports Seminar)
• SASM 6920  Practicum
• SASM 6931  Special Problems
• SASM 6930  Independent Study

Culminating Experience: At the conclusion of the MSA program, students take part in a week long capstone trip, conducted in a major city working on consulting projects with relevant and significant sports organizations, to create specific, actionable deliverables to advance the objectives of significant real world sports sector partners.  New York has been the regular site for this capstone component and sponsoring organizations include: major professional sports leagues; professional sports franchises; major sports marketing and representation firms; university athletic departments; sports broadcasting networks and public sector organizations.

Admissions Requirements:

• Regionally accredited bachelor’s degree.
• GMAT or GRE scores
• Three letters of recommendation from professional or academic references.
• Official transcripts from all degree bearing institutions at the bachelor’s level or higher and unofficial transcript for any additional college coursework.
• A professional plan statement discussing your career goals, how the master’s degree will help you achieve those goals, areas or competencies that you expect the program will help you strengthen and what you plan to contribute to the learning community.
• Current resume.
• TOEFL or IELTS for non-native English speakers. 

Up to 6 transfer credits from prior graduate study may be applied to the MSA portion of this program.