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Nov 12, 2024
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JOUR 3380 - Graphics and Audiences
Ways mass media visually target audiences having specific demographic and psychographic characteristics. Using images, color, and type. Includes some instruction in graphics software.
Requisites: C or better in ((JOUR 231A and 233) or (231 and 233) or 2310 or 2311)
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Apply tools and technologies appropriate for the communications professions.
- Appreciate, apply and explain graphics theories and concepts.
- Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity.
- Learn basics of Photoshop, Illustrator and InDesign programs.
- Think critically, creatively, and independently.
- Understand how images communicate with specific audiences.
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