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Nov 12, 2024
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JOUR 3400 - Advertising and Public Relations Research and Theory
Introduction to advertising and public relations theories and applied strategic communication research.
Requisites: JOUR 270 or 2500
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Analyze consumer speech and behavior.
- Apply research tools and technologies appropriate for advertising and public relations professionals.
- Conduct research and evaluate information by methods appropriate to the advertising and public relations professions.
- Uncover the roots of truthful consumer thought and emotion.
- Understand the basic theories of research in advertising and public relations.
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