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Sep 25, 2024
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JOUR 4230 - International and Cross-Cultural Advertising International and cross-cultural advertising concepts, strategies, and executions. Sociocultural, political-legal, economic, and technological issues surrounding advertising practice in today’s global and multicultural environment.
Requisites: JOUR 270 or 2500 and 15 hours in JOUR and Sr only Credit Hours: 3 General Education Code: 3 Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts. Lecture/Lab Hours: 3.0 lecture Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I Learning Outcomes: - Achieve a deep understanding of the cultural, economic, political, legal/ethical, and technological issues surrounding advertising practice in today’s global and cross-cultural environment.
- Gain a great familiarity with the concepts, strategies, and executions frequently used in international and cross-cultural advertising today.
- Have a clear awareness of the challenges and trends in today’s international and cross-cultural advertising practice and research.
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