JOUR 4860 - Advertising and Public Relations Capstone

Capstone in Strategic Communication track to provide thorough understanding of basic elements of advertising and public relations campaigns. Includes creation of campaign.

Requisites: (JOUR 270 or 2500) and 3400 and 3700 and Sr
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:

Analyze marketing/advertising/public relations/communication problems accurately and create a thorough situation analysis.
Become confident in ability to succeed in a competitive industries of advertising and public relations.
Create and test integrated marketing communication message executions.
Plan media programs to reach the target audience effectively and efficiently; determine optimum budgets.
Present and defend work in a professional fashion.
Set realistic strategic communication objectives and develop sound strategies to meet those objectives.
Specify appropriate means to evaluate and control advertising and public relations programs.
Write in appropriate business format and style.

Ohio University

Ohio University

JOUR 4860 - Advertising and Public Relations Capstone