Jun 15, 2024  
OHIO University Undergraduate Catalog 2019-20 
    
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OHIO University Undergraduate Catalog 2019-20 [Archived Catalog]

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MKT 3580 - Foundations of Professional Sales

Combines personal selling theory with actual practice. Students learn skills needed for successful careers in sales and marketing.

Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Conduct a sales call
  • Demostrate a compelling sales presentation
  • Identify, evaluate, and demonstrate the sales process
  • Synthesize the role of personal selling within a marketing context


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