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Jun 16, 2024
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MKT 4200 - Services Marketing
Reflects the increasing proportion of GNP taken up by the service sector. Industries that do not sell a physical good as their main offering to the public are examined. These could include the recreations industry, government agencies, financial institutions, and professional (legal, medical) services.
Requisites: MKT 2020 or 2400
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Demonstrate a fundamental understanding of the differences between goods and services.
- Demonstrate service marketing applications in a business setting.
- Examine customer satisfaction and service quality issues.
- Gain an understanding of managing services.
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