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Jun 16, 2024
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MKT 4250 - Business to Business Marketing
Introduces the field of business-to-business (B2B) marketing. Answers the questions: What is business marketing? In what markets does it occur? Topics include: Organizational buyer behavior, methods of assessing business market opportunities, and business marketing strategies.
Requisites: MKT 2020 or 2400
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Define business-to-business marketing.
- Demonstrate effective communication in a marketing context.
- Develop business strategies based upon the external environment.
- Differentiate business-to-business buyer behavior from consumer buying behavior.
- Explain the significance of relationship management.
- Identify ethical, global, and sustainability issues relevant to business-to-business marketing.
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