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Jun 16, 2024
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MKT 4440 - Consumer Behavior
Iillustrates the practical importance of understanding consumers’ knowledge and attitudes, incorporating various approaches for assessing such knowledge and attitudes. Identifies major factors that influence how consumers process and learn marketing information and considers various techniques marketers can use to influence consumer attitudes and behavior.
Requisites: MKT 2020 or 2400 and WARNING: No Credit for both this course and the following (always deduct credit for the first course taken): MKT 3020
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Analyze consumer purchase and consumption of products.
- Determine internal and environmental factors that impact consumer decisions.
- Identify ethical and environmental issues that impact consumers.
- Identify the consumer decision process and factors that affect it.
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