Jun 15, 2024  
OHIO University Undergraduate Catalog 2019-20 
    
OHIO University Undergraduate Catalog 2019-20 [Archived Catalog]

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MKT 4500 - Management of Promotion


Integrates communication theory, concepts and research with in-depth treatment of the following elements of the promotional mix: advertising, sales promotions, public relations, and point-of-purchase communications.

Requisites: MKT 2020 or 2400
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Define IMC and its components.
  • Demonstrate effective communication within a marketing context.
  • Determine the impact of ethical and legal issues on the IMC.
  • Explain how the IMC fits within the marketing function.
  • Prepare an IMC program for a client.



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