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Jun 22, 2024
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MKT 4500 - Management of Promotion
Integrates communication theory, concepts and research with in-depth treatment of the following elements of the promotional mix: advertising, sales promotions, public relations, and point-of-purchase communications.
Requisites: MKT 2020 or 2400
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Define IMC and its components.
- Demonstrate effective communication within a marketing context.
- Determine the impact of ethical and legal issues on the IMC.
- Explain how the IMC fits within the marketing function.
- Prepare an IMC program for a client.
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