Jun 16, 2024  
OHIO University Undergraduate Catalog 2019-20 
    
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OHIO University Undergraduate Catalog 2019-20 [Archived Catalog]

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MKT 4780 - Sales Strategy & Technology

Explores the strategy and science of selling. Students learn how to analyze their customers’ needs, how to develop their selling opportunities, what customers want today from professional salespeople and how to use sales technology.

Requisites: MKT 3580
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Demonstrate effective use of CRM tools.
  • Demonstrate effective use of telecommunication methods.
  • Describe the salesperson’s role in building relationships.
  • Develop and deliver a web-based sales presentation.


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