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Jun 16, 2024
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MGT 3740 - Ideation and Business Models
This course is for entrepreneurs building the courage to create, and risk making mistakes in their quests for true innovations in products, services or processes. You will solve problems in uncertain and dynamic environments. Creativity is the central focus, which might be defined as ¿applying your mental ability and curiosity to discover something new¿the act of relating previously unrelated things.¿ More specifically, we focus on capitalist creativity. This means that we must apply a Business Model framework to your creativity. We demand that your solutions be profitable (have a potential to be profitable) and reflect bottom-line practicality. More importantly they must create value. We provide challenging places to fully engage your brain to discover patterns to produce breakthrough ideas that solve business problems.
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
- Student will be able to identify and implement techniques for overcoming obstacles to creative problem-solving.
- Student will be able to identify the challenges in achieving creative solutions in groups.
- Student will be able to demonstrate the impact of different roles in successfully managing the creative process.
- Student will be able to develop viable product or service concepts by which ventures can be initiated.
- Student will be able to effectively communicate their venture ideas to others.
- Student will be able to generate ideas for new products or services and evaluate their practical value.
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