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Jun 16, 2024
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MKT 4700 - Marketplace Analytics
Course provides opportunities to understand the use of data and analytics tools, processes, and techniques for the purposes of generating knowledge, developing business intelligence, and improving managerial decision-making within the context of factors associated with the marketplace.
Requisites: MKT 2400 and MIS 4580 and QBA 3720
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Students will be able to use data analytics to improve an organization’s managerial decision-making.
- Students will be able to illustrate the role of data analytics in solving specifically contextualized managerial problems.
- Students will be able to analyze how marketplace factors influence the role and usefulness of data analytics to managerial practice.
- Students will be able to evaluate the strengths, limitations, and value of data analytics information to organizations strategic and managerial choices.
- Students will be able to develop recommendations for using data analytics data and information to solve current real-world business problems.
- Students will be able to apply critical thinking skills to solve organizational problems (i.e., consider an issue, use information from sources to develop an analysis, analyze assumptions, defend a specific position, and draw conclusions).
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