Sep 19, 2019  
OHIO University Undergraduate Catalog 2019-20 
    
OHIO University Undergraduate Catalog 2019-20

Consumer Research Certificate


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Certificate Code CTCRCU

College of Business
Copeland Hall 609
Athens, OH 45701
Phone: 740.593.2030
www.cob.ohio.edu 

Katie Hartman, contact person
hartmank@ohio.edu

Program Overview

The Consumer Research Certificate allows students interested in consumer or marketing research career paths to acquire the necessary knowledge, skills, attitudes, and experiences needed for entry-level jobs. The Consumer Research Certificate provides an opportunity for undergraduate students to develop research skills through in-depth experiential learning courses focused on live-client consumer research projects.

Admissions Information

Freshman/First-Year Admission

Admission to the Consumer Research Certificate program is competitive. For consideration, applicants will be required to submit a completed application form, a copy of their most recent DARS indicating an overall GPA of at least 3.0, and a resume which demonstrates potential for success in the program. An interview may also be required.

Change of Program Policy

Admission to the Consumer Research Certificate program is competitive. For consideration, applicants will be required to submit a completed application form, a copy of their most recent DARS indicating an overall GPA of at least 3.0, and a resume which demonstrates potential for success in the program. An interview may also be required.

External Transfer Admission

Admission to the Consumer Research Certificate program is competitive. For consideration, applicants will be required to submit a completed application form, a copy of their most recent DARS indicating an overall GPA of at least 3.0, and a resume which demonstrates potential for success in the program. An interview may also be required.

Opportunities Upon Graduation

Students who earn a Consumer Research Certificate will be positioned for entry-level positions as market research analysts. Market research analysts study market conditions to examine potential sales of a product or service assisting companies understand what products people want, who will buy them, and at what price.

Requirements

Certificate Hours Requirement


The Consumer Research Certificate program requires a minimum of 18 hours with a minimum C- grade in certificate courses and overall GPA of 3.0 or higher.

Required Courses


Complete the following courses for a total of 15 hours:

Cross Disciplinary Electives


Complete one of the following courses:

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