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Apr 24, 2024
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MKT 4410 - International Marketing
Focuses on understanding the major issues facing international/global marketing managers today through the application of marketing principles in the international/global business environment.
Requisites: MKT 2020 or 2400
Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes: - Students will be able to identify and describe international marketing concepts, activities, and strategies.
- Students will be able to evaluate ethical, international, and cross-cultural issues related to global marketing decisions.
- Students will be able to develop a strategic framework for implementing international marketing programs.
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