Feb 25, 2024  
OHIO University Undergraduate Catalog 2023-2024 
OHIO University Undergraduate Catalog 2023-2024
Add to Portfolio (opens a new window)

JOUR 2500 - Introduction to Advertising and Public Relations

Introduction to advertising and public relations and overview of related professions.

Credit Hours: 3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture
Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I
Learning Outcomes:
  • Demonstrate an understanding of gender, race ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications.
  • Demonstrate an understanding of professional ethical principles, especially as they relate to advertising and public relations.
  • Demonstrate an understanding of the advertising and public relations professions.
  • Demonstrate an understanding of the history and role of advertising and public relations professionals in shaping communications.
  • Think critically, creatively and independently.

Add to Portfolio (opens a new window)