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Oct 02, 2024
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JOUR 4820 - Strategic Communication Management for Advertising and PR Professionals Focuses on how to manage a strategic communication account.
Credit Hours: 3 Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts. Lecture/Lab Hours: 3.0 lecture Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I Learning Outcomes: - Become comfortable with the reality that you won’t always have the right answer and learn how to address the best approach given the situation.
- Build on your ability to work as a team and improve your interpersonal skills.
- Build skills for working with creative media account planners, researchers, and other experts in traditional and specialty agencies.
- Develop an understanding of what advertising and public relations agencies do and the critical role of the account manager.
- Develop an understanding of what constitutes a healthy client-agency relationship by learning how to achieve it and how to manage it.
- Equip yourself with a set of tools to deal with the challenges and opportunities you will encounter as you progress in an agency position.
- Familiarize yourself with the language used within the advertising and public relations business and the lingo for the account manager.
- Instill an understanding and appreciation for the personal traits that define success in account services.
- Learn how to think through advertising, communication, and client management problems.
- Strengthen your writing skills by creating documents commonly used in advertising, public relations, and interactive agencies.
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