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Oct 04, 2024
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RHT 4750 - Casino Marketing Operations Common and popular casino marketing tactics are examined, followed by an overview of slot club structures and related database marketing activities. Match-play coupons, dead chip (a.k.a. rolling programs), and loss discounting are all closely examined. Casino hosting, the role of non-gaming amenities, and repeater-market gaming promotions are also covered.
Requisites: RHT 3700 Credit Hours: 3 Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts. Lecture/Lab Hours: 3.0 lecture Grades: Eligible Grades: A-F,WP,WF,WN,FN,AU,I Learning Outcomes: - Define the basic structure and aims of a slot club.
- Demonstrate a structured response to casino marketing case studies.
- Describe the process that underlies discounting table game losses, along with a review of existing practices and recommended program structures.
- Examine the credit granting process and casino hosting function.
- Examine the database marketing process within the casino industry.
- Examine the primary forms of direct mail offers and promotions within casinos catering to a clientele characterized by frequent visitation (repeater-market).
- Explain the premise, structure, and advantages of a marketing plan for a hotel-casino property.
- Explain the structure, mechanics, and recommended practices related to match-play offers and dead chip programs.
- Identify the primary forms of casino marketing activity in both slots and table games.
- Identify the roles and contributions of non-gaming amenities.
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